{"product_id":"m-a-d-editions-m-a-d-1-time-to-love","title":"M.A.D. Editions M.A.D.1 Time to Love","description":"\u003cp\u003eMaximilian Büsser founded MB\u0026amp;F in 2005 to build horological machines at prices that put them permanently out of reach of almost everyone who admired them. M.A.D. Editions was his answer to that — launched in 2021, allocated by lottery rather than by waiting list, and priced so that the people who had followed the brand for fifteen years could finally own something from it.\u003c\/p\u003e\n\u003cp\u003eThe M.A.D.1 inverts the normal arrangement of a watch. The movement's winding rotor, shaped like a battle-axe, faces the wearer through the top of the case, while the time is read laterally from rotating cylinders at the edge of the 42mm steel case. It is legible once you know where to look and deliberately obtuse until then.\u003c\/p\u003e\n\u003cp\u003eThe base movement is a Miyota 821A, selected for robustness rather than prestige, carrying MB\u0026amp;F's own winding rotor and display architecture. Water resistance is 3 ATM.\u003c\/p\u003e\n\u003cp\u003eThe Time to Love edition was limited to 999 pieces and is fitted with a leather strap carrying embroidered lettering, which is the detail that distinguishes it from the standard releases.\u003c\/p\u003e\n\u003cp\u003eThis example is unworn and offered as a full set, and, like every watch Uptown Exchange lists, has been authenticated and inspected before being offered for sale.\u003c\/p\u003e","brand":"M.A.D. Editions","offers":[{"title":"Default Title","offer_id":50562713124934,"sku":"M.A.D. 1","price":3900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7255\/2518\/files\/2ftcfnd9cv56-mmtav550nefe4hlafl0k7n9r-ExtraLarge.jpg?v=1793352693","url":"https:\/\/uptownexchange.co\/products\/m-a-d-editions-m-a-d-1-time-to-love","provider":"Uptown Exchange","version":"1.0","type":"link"}